The world’s third-largest smartphone model stays comparatively unknown in america, however subsequent yr, that might begin to change. According to The Information, Chinese language smartphone big Huawei hopes to make a giant splash within the US in 2018 by debuting a flagship cellphone on AT&T. It might mark the primary time US provider has pushed a high-end, Huawei-branded smartphone.
Although high-end Huawei telephones are already out there within the US, it’s been via shops like Greatest Purchase and Amazon. However the first cease for a lot of smartphone customers is at their cellphone provider, and there, Huawei hasn’t had a lot luck. A few of its lower-end telephones have been out there, however they haven’t been closely marketed. For Huawei, they’re additionally much less of successful, since they’ve decrease revenue margins than pricier units.
Hauwei’s newest flagship, the Mate 10, will reportedly debut on AT&T in February. The corporate can also be planning a $100 million promoting push within the US subsequent yr, in response to The Info. The report follows feedback made earlier this month by Huawei’s customers enterprise president, Richard Yu, who mentioned that Huawei “will promote our flagship cellphone, our product, within the US market via carriers subsequent yr.”
Bloomberg also reported this month that Huawei is negotiating with Verizon to hold its flagship telephones. That report additionally mentioned that fellow Chinese language smartphone firm Xiaomi — which has fluctuated between being the fifth and sixth largest smartphone vendor in latest quarters — is engaged on offers with AT&T and Verizon, too.
There’ll be a world of challenges forward of Huawei (and Xiaomi, if it completes a deal) because it makes its method into the US. Whereas Huawei’s telephones are sometimes fairly good, they aren’t appreciably higher than merchandise from entrenched rivals like Apple and Samsung, and in lots of instances, they’re clearly worse. Not solely will know-how be a problem, however the firm will first should get previous the issue of identify recognition, which is probably going what this massive deliberate promoting push is all about.
Nonetheless, even some success within the US may assist Huawei develop in a notable method. The corporate is on tempo to overtake Apple because the second-largest cellphone vendor — and it already did, briefly, earlier this yr.